My first name is actually Stig but I have always used my middle name Fredrik, born in Sweden way back when and moved to New Zealand about 15 years ago.
I am a photographer and own Queenstown’s only commercial photography studio, UP Studios.
I have never been that interested in the technology behind cars or how it all works, I have always been more drawn to the speed, and the people around it.
I come form a competitive background with many years in the Swedish Freestyle ski team competing in the World Cup and spent seasons windsurfing big waves in Western Australia, and a freestyle BMX rider
Now I have put my sparetime towards figuring out if I can drive a car fast around a track.
Why is it called UP racing… My photography studio is called UP Studios so if you need any commercial photography or cars shot check it out